QUESTION: Why doesn’t SunRail send text messages when there’s a service interruption?
ANSWER: Great question.
The SunRail Customer Advisory Committee has been fighting for a text alert service for a year.
Their requests fell on deaf ears of SunRail’s former leadership team, which kept making excuses for why the text alert system was unneeded.
The committee members – regular riders charged with speaking up for the consumers – said putting service interruption alerts on Twitter was not adequate.
SunRail staff said a text messaging service would cost too much and would distract staff.
The SunRail marketing team even presented the results of a rigged survey to try to shut down the discussion.
Enter SunRail’s new CEO Nicola Liquori. After hearing the request, she decided that SunRail will offer text message alerts when a train is delayed or canceled. The details are still being worked out.
In just six months Ms. Liquori has set a new standard for excellence at SunRail.